One designer, the whole toolbox.

I help build brands from the ground up, or renovate the ones already standing — with the right tools, a clear blueprint, and hands-on care from first sketch to launch.

View selected work Get in touch

What I do

From blueprint to production.

Brand Identity

Naming, logo, type, color and a system of guidelines that keeps everything consistent as you grow.

Web & Product Design

From flows and wireframes to polished, build-ready interfaces, marketing sites and design systems.

Build & Launch

Final designs become live, responsive websites that feel sharp, load fast, and are ready for the real world.

How I work

An AI-native design practice.

Rough ideas become polished, working products faster through an AI-native workflow grounded in human judgment, taste, and craft.

ClaudeDesign & code partner
CodexCode generation
CursorAI code editor
FigmaInterface design
GitHubVersion control
VercelDeploy & hosting
LovableApp prototyping
DazlDesign generation

Selected Projects.

SurgeOps

Brand Identity · Web Design · Build & Launch
Shelt.r

UX Research · Product Design · Prototyping
Dvir Nerya

Brand Identity · Web Design · Build & Launch

About me

"Behind every successful project is the right set of tools — and someone who knows how to use them."

— c. gpt

Hi, I'm Lior Sterling, the mind behind L Studio. My background sits between product, delivery, and design: shaping digital products from both sides, understanding real user needs, translating business goals into clear flows, and designing interfaces that are practical, polished, and easy to adopt.

That mix shapes how I work. I approach brands and interfaces like practical systems, not just visual surfaces: first understanding the people, workflows, and business goals behind them, then designing and building experiences that feel polished, useful, and ready to grow.

Have an idea?

Have a project, a question, or just want to say hello?
My inbox is always open.

lior.sterling@gmail.com